Playbooks to drive more partner revenue, faster

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Creating a programmatic co-selling setup in 30 minutes (Crossbeam)

Scaling co-selling is hard. Or is it? Here's how you go from zero (automation) to hero (automation) in less than 30 minutes. Buckle up, this will be fun! We're about to show you how to use Crossbeam data at scale.

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3 min

Automation

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Programmatic partner engagement in five steps

30%-60% of the partner manager’s job involves repetitive messaging interactions (yawn!), and automating these tasks frees you up to focus on the parts of your job that require authentic human interactions. Here's how you do it.

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9 min

Automation

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Why give-to-get isn't the only way in SaaS partnerships

Yes, give-to-get is nice. You scratch my back and I’ll scratch yours is the founding principle of the SaaS partner ecosystem, after all. But it's not the only way to get leads from your partners.

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3 min

Miscellaneous

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