Playbooks to drive more partner revenue, faster

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How to get C-Suite buy-in: Turning a critical CEO into an ecosystem business believer

It’s sad, but true: when it comes to cutting costs, partnership teams are very often the first on the chopping block. So how do we convince the C Suite that partnerships are a crucial business function? That’s what this article is all about. 

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7 min

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Building stronger cloud partnerships: How to become the partner of choice for technology platforms

Salesforce, Hubspot, Google, Amazon, Microsoft all have that short list of partners they really like. So how can you develop the “partner superpowers” that are critical to achieving that much-desired status of ”favored child”?

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5 min

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Lessons from the customer-facing frontier: What PRM can (and should) learn from CRM

Customer Relationship Management (CRM) has blazed the trail for us. Here, we’ll unpack some of the biggest insights that PRM can take from CRM, to help us build better, stronger partner ecosystems.

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6 min

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