The ultimate framework for partner engagement

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5 min.

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Click here to get the partner activation framework for free! 

If you manage partnerships in a tech company, you have to understand the new partnerships playbook. Otherwise, you'll crash and burn 💥

Gone are the days of "build it and they will come."

Today, it's all about proactive engagement, building sustainable relationships, hyper-personalization, just-in-time internal enablement, and more systematic account mapping. Think of it as running a partner program more like a loyalty program.

If that's your goal, our latest guide is here to help!I'm sharing 33 key touchpoints and proven workflows to create a holistic partner experience, activate more partners, and drive more revenue.

The partner lifecycle framework covers:

👉 Onboarding & Enablement

👉 Lead Sourcing & Co-Selling

👉 Engagement & Nurturing

Click here to get the guide for free! 

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