The ultimate framework for partner engagement
5 min.
Best practices
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Click here to get the partner activation framework for free!
If you manage partnerships in a tech company, you have to understand the new partnerships playbook. Otherwise, you'll crash and burn 💥
Gone are the days of "build it and they will come."
Today, it's all about proactive engagement, building sustainable relationships, hyper-personalization, just-in-time internal enablement, and more systematic account mapping. Think of it as running a partner program more like a loyalty program.
If that's your goal, our latest guide is here to help!I'm sharing 33 key touchpoints and proven workflows to create a holistic partner experience, activate more partners, and drive more revenue.
The partner lifecycle framework covers:
👉 Onboarding & Enablement
👉 Lead Sourcing & Co-Selling
👉 Engagement & Nurturing