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Engage with partners efficiently. Source & win deals predictably.
Superglue's Partner Engagement Platform lets you set up automations that guide your partner and sales teams through each step of the partner activation & co-selling process.
Trusted by partner teams at companies like:
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You can't create a predictable co-selling process by stitching together email templates, CRM, and PRM.
There's a better way. It's Superglue.
We guide you, your AEs, and your partners through the co-selling process using workflow automations.
Automate repetitive tasks in your partner workflows.
Our workflow builder lets you set up automated actions that are triggered by deal updates in your partner tech stack (CRM, Crossbeam or Reveal, PRM).
- Notify partner managers when partners or deals need attention.
- Let partner managers trigger pre-drafted, AI-powered emails.
- Tell your AEs when partners can help source and close deals.
Get your AEs to follow your co-selling process - without having to train them.
Our automated Slack alerts not only tell your AEs when partners can help them with deals - We also make it easy for them to ask for your help in engaging a partner and moving a deal forward.
Get access to over 30 pre-built partner automation workflows.
Our partner automation blueprints give you a best-practice structure to follow for all parts of your partner program including onboarding, enablement, nurturing, portal adoption, co-selling, and more - so you can automate more of your partner process, while still delivering a personalized experience for your partners.
Get up and running in 30 minutes
1. Connect
Link Superglue to Salesforce, your PRM, Crossbeam, Reveal, Slack, and other tech.
2. Configure
Create engagement journeys from proven blueprints or just build your own from scratch.
3. Engage
Scale hyper-personalized partner experiences and drive more revenue, faster.
What people are
Superglue is the real deal!
Fastest integration I have ever installed!! That was a sub 5 minute process.
Superglue is tackling some of the most complex elements of partner program development, and early adopters will get on the fast-track to sustainable program growth.
Love this product!
A few reasons why we're using Superglue in our partner ecosystem at Uberall: 1) it's built for partner ecosystems and the specific needs of PAMs, 2) it's super fast to set up, 3) it guides PAMs and helps them prioritize, 4) it's scalable to thousands of partners, and 5) it lives and enables PAMs where they already spend much of their time: in Slack!
New generations of successful partner tools, such as Superglue, have emerged to support companies in onboarding, enabling, managing, evaluating, and rewarding partner relations. Giving them more control over the partner life-cycle and improving the overall partner experience.
Superglue enables partnership teams to create hyper-personalized partner experiences at scale. It is a game changer for partnership teams looking to scale co-selling, maximize partner-led revenue, and grow their ecosystem.
Superglue is addressing a major need in the partnership tech stack - helping partner managers build relationships by leveraging automation. More engagement leads to more opportunities for everyone.
Superglue is a game changer for partnership teams looking to scale their ecosystem.
I saw a ton of value as a beta customer and look forward to seeing how Superglue continues to foster scale and time savings for companies investing in their partner strategy.
Superglue helps us do more with less. We use the platform to engage our long tail partners in a more scalable yet personal manner.
There are tools that can help out with bringing the human element into automation and still scale, like Superglue!
I bloody love what Superglue are doing!
Superglue lets you achieve (much) more with less. I also love how well it complements other partner tech, like PRMs and account mapping platforms.
I love what Superglue is up to. Their platform makes it so much easier to build partnerships at scale.
I love what Rob Rebholz is building at Superglue. You all should check it out.
The Superglue product is amazing. It’s enabling us to automate so many of those manual partner touchpoints, freeing up hours of time where we can focus on growing our partner channel.
Superglue is doing some really fascinating stuff with creating workflows for automation to help the partner teams in a more automated fashion so they don't have to spend as much time on manual processes.
Ever want to mass customize partner engagement - where automation (doing things at scale) meets personalization (designing an individual partner experience). Check out how Superglue is making that happen.
Automation has become the #1 growth opportunity in the entire industry.
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